5 Affiliate Marketing Strategies and Trends: What’s Working Now?
Discovering and applying the latest affiliate marketing power moves
We’ve been sharing some articles about affiliate marketing recently, a digital marketing strategy where you promote products or services for another company or individual. In return, you receive a commission for every sale made through your unique affiliate link.
This performance-based approach allows you to generate a passive income stream making it an ideal option for bloggers, influencers, and digital marketers looking to monetize their content alongside or instead of ads.
Currently, 80% of brands have an affiliate program and bloggers and review sites are the leading channels for affiliate marketing.
Whether you're a seasoned veteran in the field or just starting your journey, understanding the shifting landscape of affiliate marketing is key to staying ahead of the curve.
Here are our five tips for navigating affiliate marketing in 2023 whether you’re an influencer or small-business owner:
1. Embrace video marketing:
Video content continues to dominate as an engaging way to promote affiliate products. 3.1 billion people consume videos on the internet daily with YouTube remaining a strong platform for long-form content and TikTok and Instagram reels dominating short-form content.
A well-made video that demonstrates the use of the product and highlights its benefits can mean excellent conversion rates.
2. Micro-influencer marketing converts:
While Influencer Marketing isn't new, it continues to evolve and become more effective. Micro-influencers (those with fewer than 10,000 followers) are proving to be incredibly successful as they often have a more engaged and loyal audience.
If you’re a micro-influencer, don’t be afraid to reach out to brands and if you have products to sell, consider working with some smaller influencers — you’ll probably see better results!
3. Voice search SEO:
As more consumers use digital assistants like Alexa, Siri, and Google Assistant, optimizing your content for voice search has become more necessary. Ensure your website content is conversational and includes long-tail keywords that people might use in everyday speech.
4. Native advertising:
Native ads are designed to blend in with the regular content on a platform, providing a seamless and non-disruptive user experience (think sponsored content, in-feed social media advertisements, and even Instagram filters).
Affiliate marketers and small businesses are increasingly using native advertising platforms like Taboola and Outbrain to drive targeted traffic to their products and services.
5. Personalization and segmentation:
Personalization has always been a crucial part of affiliate marketing, but the focus on segmentation is becoming sharper than ever.
This includes segmenting your audience based on their interests, behaviour, and demographics, and providing personalized content and offers.
This approach increases engagement, conversion rates, and customer loyalty since you’re not sending irrelevant content and products their way.
For more background, don’t miss our affiliate marketing guides:
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